We've been through it. All of it.
Not consultants who studied it. Not developers who did a handoff then disappeared. Operators who ran the business, owned the number, and sold the company. We know what's coming for you because we've already been there.
01
Move fast on the right things. Slow down on everything else.
Speed without structure is just expensive chaos. We move fast on product and revenue because we have done it before. We slow down on architecture and systems because rebuilding them later costs ten times more. That is not caution. That is experience.
02
The most expensive thing you can do is rebuild.
Every shortcut you take today is a tax you pay later — with interest. We have seen it too many times: a product that has to be rebuilt from scratch at Series A because the foundation was wrong. We do not let that happen. Not on our watch.
03
A great product with no revenue system is a very expensive hobby.
We have seen brilliant products die because nobody built the machine to sell them. We have seen mediocre products scale because the revenue system was airtight. The product and the revenue engine have to launch together. That is not optional. That is the job.
Structure before chaos. RevOps for speed.
The Fibonacci spiral in our mark is not decoration. It is a model for how we build. By embedding our Groundwork RevOps platform early, we align data, tools, and processes seamlessly before adding human headcount. Building this way addresses two massive software business pain points:
- The Cost of "Franken-stacks": Most startups buy isolated tools for marketing, sales, and success, creating data silos. Your model ensures every new tool is a natural extension of the existing core.
- The Premature Hiring Trap: Instead of hiring expensive operations staff too early, your co-building model provides institutional RevOps architecture out of the gate. This keeps headcount low until product-market fit demands expansion.
Our approach perfectly represents the natural, geometric expansion of a sustainable revenue engine. In RevOps, tool sprawl and premature hiring are the ultimate value killers. By embedding our platform early, you integrate your revenue engine to prevent organizational chaos and reduce headcount.
The deeper the roots, the faster the company can grow without breaking...because software companies do not need more disconnected motion. They need a root system.
Every discipline a company needs to grow — and every person on this team has been through the full startup cycle with real money on the line. Not a simulation. Not a case study.
CEO experience. In the room. Not on a call.
Our founders have built, raised, and sold companies. We bring that operating lens to every engagement — capital strategy, board dynamics, hiring decisions, and the pivots that break most teams. You get the CEO who's already made the mistakes we will keep you from making.
CTO-grade engineering. Not a dev shop.
Our founders have 25+ years of engineering leadership across FinTech, enterprise, and startup product development. Co-building StartLeft Security from concept to PE acquisition. Every line of code we ship is production-ready, secure, and built to scale — not rebuilt at Series A.
Revenue people who have owned the number.
Our revenue operators have built pipelines, closed deals, and designed the systems that run them. Not as a support function. As founders who owned the target and lived with the result when it missed.
Product, design, and marketing — all startup-native.
We seek people who have been through the full cycle — from first commit to acquisition — across product, design, and marketing. Enterprise experience is fine. Enterprise-only experience is not. The problems are different. The speed is different. The stakes are different.
We would rather be smaller and right.
We do not staff engagements with whoever is available. If someone has not been through the startup cycle, they are not on our team. That keeps us small. It also keeps us from being the reason your company stalls.
We execute. We do not advise and disappear.
Every engagement ends with a running system — not a strategy deck. We stay until it works. We have skin in the outcome. If you want someone to write a roadmap and hand it back, we are not the right fit.
Two operators who have been through the full cycle. Not advisors. People who have built, scaled, and exited — and are doing it again right now.
Jeremy Vaughan
CEO · Revenue, Product & Operations
Bootstrapped several software services companies. One from zero, scaled to $5M in ARR. After that, led the commercialization, capital raising, and go-to-market for StartLeft Security — inventing the ASPM category before Gartner named it, and led the full lifecycle through private equity acquisition. Brings the operator lens to every engagement: sales, hiring, partnerships, fundraising, and the full revenue cycle.
CEO Experience
Acquisitions
GTM Expertise
Revenue Operations
Strategy
Operational Scale
Joe Procopio
CTO · Product Engineering & AI Operations
25+ years of engineering and CTO experience across FinTech, enterprise software, and startup product development. Co-founded StartLeft Security with Jeremy — built the engineering foundation that took the company from concept to PE acquisition. Brings the technical discipline that separates companies that ship production-ready software from companies that spend two years rebuilding what they should have built right the first time.
CTO · Startup & Enterprise
Security
AI Engineering
Product Leadership
Startup to Scale
Innovation