Real AI operating systems. Not training. Not chatbots.

Work falls through the cracks. Money goes with it. We fix that.

We put AI into one job in your business, keep it running, and build the product or the company around it when that's what you need. Built right, secure from the start. By a team that built and sold its own companies.

Redwood trunk in light, a product in market

WHAT WE DO

We put AI to work. Actual work.

Not a course. Not a chatbot. A system that does the job every day, after we leave. Three ways in. Each one makes you money or gives you your time back. Sometimes both.

01 · AI PRODUCTS

Turn a real problem into a product customers can buy.

You bring the problem and the market. We bring the product, the brand, and the system that sells it. We've taken two from zero to market. One is venture-backed. The other is selling.

Product strategy, design and architecture

AI-native engineering, shipped to production

The brand, the marketing and the system that sells it

A product in market

02 · AI REVENUE OPERATIONS

Grow revenue without growing the team.

Groundwork finds the people ready to buy, reaches out, follows up, and watches every customer after the sale. Your people stop babysitting tools and start closing.

Leads, follow-up, campaigns, and renewals handled by the system, inside rules you set

The revenue system we install: Groundwork RevOS

Numbers you can see every month

Revenue, handled

03 · AI OPERATIONS

Make the business move with less heroics.

The work your team repeats gets done by the system, and you can see that it got done. No chasing. No "did anyone handle that?" at 9 pm.

The work your team repeats, done by the system

Hand-offs that happen without the chasing

Proof the work got done, not a promise

Work, proven done
TRUST AND CONTROL BUILT INTO EVERY SYSTEM

Trust is table stakes. We build it in & move on.

AI that touches your customers and your data has to be safe. So we build it that way from day one, not after something goes wrong.

Your data stays yours

It trains no one's model

A record of what the AI did

A person approves what matters

Rules set in your tools, not a document

Reviewed every quarter

WORK

Shipped products. Built from scratch. Brought to market.

Not just "engagements." Companies we partnered with to build with our own hands: product, brand, sales, leadership, all of it. Here's what happened.

Start Left Security, a product GroundedPath built from zero to market.Start Left Security, a product GroundedPath built from zero to market.

From zero to a product in market. Bootstrapped, then venture-backed.

The same team you'd work with today built Start Left from the first line: website, app, API, and scanning tools as one product. Bootstrapped to first revenue, then venture-backed. The whole lifecycle a founder goes through, including the parts nobody warns you about.

  • Problem — A security company with an idea, no product, and no team to build it.
  • What we did — All of it. Product, engineering, brand, website, the sales system, and the leadership to run it, as the only team on the job.
  • Result — Live in 2023. Sales up every year. Microsoft Pegasus. 5.0 on Clutch.

What it taught us: build it to be sold, even if you never sell.

Read the review
SOPHIE, the AI practice operating system GroundedPath built with a dentist.SOPHIE, the AI practice operating system GroundedPath built with a dentist.

From an idea to a company, with a practicing dentist.

A dentist with the problem and the patients, and no product team. GroundedPath built the product, the brand, the marketing, the revenue system, and the engineering around her, and holds a stake. Groundwork runs the company day to day: the product work and the customer lifecycle, from first contact to renewal.

  • Problem — A practicing dentist with a problem every practice has: the daily work slips through the cracks, and the owner is the one who catches it.
  • What we did — Built it with her from the first line: product, brand, marketing, the revenue system, and the engineering. AI-native from day one.
  • Result — In market and selling to practices.

What it taught us: the founder's job is customers. Ours is everything that lets her keep doing it.

See SOPHIE
What "built from scratch" means

WHAT "BUILT FROM SCRATCH" MEANS

We build more than the software.

Senior people in each, working as one team. The look of Start Left Security and SOPHIE above? That's this work.

The human stays human. The business becomes intelligent around them.

PRODUCT

The product, shipped and run.

From the idea to a product people pay for.

Strategy, design and architecture

AI-native engineering

Security and governance built in

BRAND & MARKETING

The name, the look, the story.

The look of Start Left and SOPHIE above? That is this work.

Positioning and brand

The website and the content

Campaigns that run themselves

REVENUE OPS

Pricing, pipeline, follow-up.

A way to sell that a small team can run.

Pricing and packaging

The revenue system: Groundwork

Every lead answered, every campaign measured to revenue, every follow-up made.

LEADERSHIP

The company around the product.

Senior people in product, engineering, marketing, and revenue, part-time, for as long as you need them.

Product, engineering, marketing, revenue

The operating rhythm and the numbers

A hand-off to your team when it is ready

HOW WE BUILD

Built right, from the start.

Most AI help goes one of two ways. Someone teaches your team a few tools. Or someone bolts one automation onto one process and leaves.

GroundedPath redwood mark
Then we stay What keeps it true
  • Measured · numbers every month
  • Fixed · when it drifts
  • Reviewed · every quarter
3 · Always
Then the pieces What your team uses every day
  • Products · from an idea to market
  • Revenue · Groundwork
  • Operations · jobs proven done
2 · Second
Foundation first What everything stands on
  • Connected · your tools and data
  • Secure · your data stays yours
  • Governed · rules, access, a record
1 · First

Built from the ground up. The foundation goes in before anything sits on it.

GROUNDWORK REVENUE OPERATING SYSTEM

One system for marketing, sales, and customers. We built it. We run on it.

Groundwork revenue system dashboard
Groundwork revenue system dashboard

Six revenue functions. One customer record. One system.

Groundwork is the revenue operating system we built and run ourselves. It replaces the pile (the CRM, the prospecting tools, the intent data, the ad dashboards, the customer-success and partner tools) and does their jobs as one system. One record for every customer, from the first anonymous visit to renewal. Signals from more than a dozen sources. Sequences that fire on the signal. Campaigns and ads run through it and measured to closed revenue, not clicks. Risk spotted after the sale, before anyone is surprised. Partners tied to the deals they drove. Set it up once, and it runs on its own inside the rules you set. We install it in every program, and it's running SOPHIE's growth today.

—Marketing and prospecting: the trigger detected, the right sequence fired, the ad spend measured to revenue

—Content and social: expert knowledge turned into distribution that's tied to revenue

—CRM and pipeline: one customer record from first signal to closed-won

—Customer success: churn risk spotted before the surprise, and acted on

—Product intelligence: product and usage signals routed into revenue action

—Partner hub: partner and referral activity tied to closed revenue

Included in every program. On its own: $299, $699, or $1,499 a month.

Exit Incubation™ · in every program

Selling in the next two to seven years? Build the value first.

Buyers pay for a business that runs without its owner. Exit Incubation puts the operating system in while you still own the business, so the EBITDA is up, the owner dependency is down, and diligence is a walk-through. It runs inside every program above, and through the CPAs, brokers, and exit planners we work with.

Talk to us about a sale

Programs

One way of building. Four places we've built it.

Same team, same system. Each program has the proof, the price, and the first step written for your business. Pick yours.

Healthcare

Practices and groups

AI that works in the practice, not just in the demo. The systems connected, one way the work moves, a named owner for every exception.

Start

The Diagnostic · $9,500 · two weeks

Home services and the trades

Owner-run service businesses

Your business is losing money. We fix that. Every call answered, every estimate chased, every job proven done, inside the software you already run.

Start

A free Ops Review, at your shop

Private equity and acquirers

Portfolio companies, one at a time

The AI mandate is in the plan. We put the execution in the portco: a fixed-price Diagnostic, the fix engineered in, EBITDA you can show in diligence.

Start

The Diagnostic · $9,500 per company

Startups and founders

The product, and the company around it

We've built from zero to one, twice. Now yours: the product, the brand, the revenue system, and fractional leaders who hand off when your team is ready.

Start

A free founder call · 45 minutes

Exit Incubation™ · in every program

Selling in the next two to seven years? Build the value first.

Buyers pay for a business that runs without its owner. Exit Incubation puts the operating system in while you still own the business, so the EBITDA is up, the owner dependency is down, and diligence is a walk-through. It runs inside every program above, and through the CPAs, brokers, and exit planners we work with.

A FREE 30-MINUTE CALL

Tell us what you need, or what you run.

Thirty minutes. You tell us what's slow, what's leaking, or what you want to build. We tell you what we'd do first, how long it takes, and what it costs. No pitch. If we're not the right fit, we say so.

Your business gets smarter around you. You stay you.

Contact Us