THE REVENUE ENGINE
Your GTM runs itself.
Not another consultant configuring a stack of disconnected tools. A real autonomous revenue engine...built around your product, running 24/7.
This is not another GoHighLevel setup, Zapier workflow, Clay table, Apollo sequence, or frankenstack. Groundwork is an autonomous GTM engine built around your product, lifecycle, and market signals.
Signals fire agents. Agents execute actions. Deals move.
Outbound, nurture, follow-up, lifecycle — all autonomous.
Built on our proprietary GTM OS we built for software startups.
GP Revenue Engine
1,436
Signals
8 / 8
Agents
184
Actions
51
Deals
Outbound Agent
Pipeline Generator
Nurture Agent
Relationship Builder
Follow-Up Agent
Deal Accelerator
Lifecycle Agent
Retention Engine
Onboarding Agent
Activation Orchestrator
Abandonment Agent
Recovery Workflow
Expansion Agent
Revenue Multiplier
Re-Engage Agent
Pipeline Reviver
Live Activity
THE PATH TO REVENUE
The market tells you who is ready. Groundwork routes the moment.
GTM consultants build static workflows around the signals they already know about. Groundwork monitors your entire addressable market, product, CRM, and customer signals across the business, then routes the right account to the right agent at the right time. Social activity, earned media, hiring changes, funding events, intent data, product behavior, and CRM movement become execution, not another dashboard. The engine doesn't wait for a human to notice something. It's already running.
GroundedPath tracks social activity across LinkedIn, Reddit, GitHub, YouTube, X, and community channels, surfacing intent signals from posts, comments, job shares, and discussions before they ever reach your CRM.
LinkedIn Post
CEO shares frustration about pipeline visibility → Outbound Agent
X Post
Founder posts about GTM bottlenecks → Outbound Agent fires relevance-based intro
Reddit Thread
ICP company active in r/sales discussing tooling → Nurture Agent
GitHub Activity
Engineers starring your competitor’s repo → Outbound Agent
YouTube Signal
Founder engages with GTM automation content → Nurture Agent
Press releases, news mentions, podcast appearances, award wins, filings, and public announcements are high-signal buying moments. GroundedPath monitors earned media in real time and routes the right agent before your competitors see the news.
Press Mention
Company featured in TechCrunch → Outbound Agent fires within 2 hrs
News Mention
New company mention appears in industry media → Outbound Agent adds contextual hook
10-K Filing
Filing shows growth, expansion, or operational risk → Outbound Agent prioritizes account
Podcast Appearance
CEO on SaaStr pod discussing GTM challenges → Nurture Agent
Award / Certification
Named to Inc. 5000 → Outbound Agent with congrats sequence
When a company hires a new CRO, expands their SDR team, or loses a champion, it’s a window of opportunity. GroundedPath detects these changes and routes the right agent before the new hire has even started.
New Executive Hire
New CRO joins → Outbound Agent with onboarding sequence
SDR Team Expansion
3 new SDR job posts → Outbound Agent, they’re scaling GTM
Champion Departure
Your champion leaves → Re-Engage Agent + risk flag
Funding rounds, acquisitions, and financial filings are the clearest signals that a company has budget and is actively investing in growth. GroundedPath catches these events the moment they’re public.
Funding Round
Series B announced → Outbound Agent within 1 hr of press release
Acquisition
Company acquires a competitor → Outbound Agent, new budget
Financial Filing
10-K shows 40% YoY growth → High-priority Outbound sequence
Product launches, conference appearances, and company milestones create natural outreach windows. GroundedPath monitors these events and times agent activation to maximize relevance.
Product Launch
New feature announced → Expansion Agent for existing customers
Conference / Event
Attending SaaStr Annual → Outbound Agent with event-specific sequence
Market Expansion
Opens new regional office → Outbound Agent, new territory
Intent data from G2, Bombora, earned media surges, competitor research, and behavioral tracking shows which accounts are actively researching your category right now.
G2 Profile Visit
Visitor from G2 page 3x this week → Outbound Agent CRITICAL priority
Pricing Page Visit
3x pricing page sessions → Outbound Agent fires immediately
Media Outlet Surge
Account activity spikes across analyst/media properties → Outbound Agent prioritizes account
Competitor Research
Account compares competitor pages and review sites → Outbound Agent sends differentiation sequence
Content Download
Downloads ROI calculator → Nurture Agent with follow-up
Usage spikes, feature adoption milestones, and trial activity are the most reliable signals of expansion or churn risk.
Usage Spike
3x usage increase this week → Expansion Agent, upsell sequence
Feature Adoption
Activated 5 new features → Expansion Agent, upgrade prompt
Trial Drop-off
Trial user inactive 7 days → Re-Engage Agent, save sequence
Stage changes, stalled deals, demo no-shows, ownership changes, and lost reasons become agent instructions instead of forgotten fields.
Stage Stalled
Deal idle 14 days → Follow-Up Agent triggers next action
Demo No-Show
Prospect misses demo → Re-Engage Agent sends recovery path
Lost Reason Pattern
Repeated objection detected → Product Intelligence receives signal
Every buying signal, mapped to pipeline.
Groundwork continuously monitors your entire addressable market, pulling intent data, CRM triggers, product usage signals, hiring patterns, funding events, and inbound activity into a single prioritized feed. Hover any signal badge to see exactly why an account is flagged.
Intent Data
Integrations & proprietary behavioral signals
Triggers
Re-engagement, changes, deal updates
Product Signals
Trial starts, feature adoption, usage velocity
Inbound Signals
Pricing visits, content downloads, demo requests
Veritas Health
veritashealth.io
High Intent
Multiple buying signals detected. Account should move to outbound priority.
Hiring SDRHiring SDR
Team is investing in GTM capacity. Strong trigger for revenue infrastructure pain.
Visited PricingVisited Pricing
Pricing page viewed twice. Trigger follow-up with ROI and implementation framing.
Cascade Labs
cascadelabs.com
CRM Trigger
Lifecycle stage changed. Route account into founder-led sales workflow.
Email Opened 3xEmail Opened 3x
Same contact opened three emails. No reply yet. Re-engage sequence recommended.
G2 ReviewG2 Review
Recent review activity suggests active vendor research or replacement motion.
Orbit Systems
orbitsys.io
Product Signal
Usage behavior indicates activation friction. Route insight back into product priorities.
Trial StartedTrial Started
New trial created. Trigger onboarding agent and first value-path checklist.
Champion LeftChampion Left
Primary champion changed jobs. New contact at account identified.
Fieldstone AI
fieldstone.ai
Intent Data
Research spike detected. Add to watchlist and run audience-specific campaign.
LinkedIn EngagedLinkedIn Engaged
Decision-maker engaged with GTM content. Recommend warm outreach.
Northgate Capital
northgatecap.com
Funding Round
Series B announced. Typical GTM budget expansion: 60–90 days post-close.
New CRO HireNew CRO Hire
New revenue leader likely reviewing systems, pipeline, CRM, and conversion gaps.
Luminary Cloud
luminarycloud.io
Web Visit
Repeat web visit detected. Keep in nurture until stronger conversion signal appears.
Content DownloadContent Download
Educational content downloaded. Route to nurture agent with relevant follow-up.
Apex Revenue
apexrevenue.com
Email Opened
Email opened once. Low engagement. Nurture sequence recommended.
Know exactly who to target (and why).
Every account receives a composite score across four signal dimensions: intent, product engagement, CRM history, and timing. The AI surfaces a plain-English reason for each score so your team always understands the 'why' behind every prioritization decision.
Composite Scoring
Intent + product + CRM + timing signals combined
AI Reasoning
Plain-English explanation for every score
Dynamic Ranking
Priority queue updates in real time as signals changes
Risk Flags
Champion departures, stalls, and churn signals surface early
Account Queue
5 accountsVeritas Health
HealthTech · high-intent account
Cascade Labs
DevTools · expansion signal
Orbit Systems
SaaS · product-led signal
Fieldstone AI
AI/ML · research signal
Northgate Capital
FinTech · funding event
The right agent fires at the right moment.
Based on each account's signal profile, Groundwork automatically routes to the appropriate autonomous agent: Outbound, Nurture, Expansion, or Re-Engage. Each agent has a specific trigger condition, execution playbook, and escalation path. No manual assignment required.
Outbound Agent
Cold accounts with high-intent + no prior contact
Nurture Agent
Warm accounts with prior engagement history
Expansion Agent
Existing customers with usage spikes or champion changes
Re-Engage Agent
Dormant accounts triggered by funding or exec hires, etc.
Builds personalized multi-touch sequences. Researches account, drafts first email, and schedules follow-ups.
Execution Steps
Re-engages warm accounts with relevant content. Adapts messaging to latest signal context.
Execution Steps
Identifies expansion opportunities in existing accounts. Surfaces upsell signals to account owners.
Execution Steps
Revives stalled accounts when new market signals appear. Rebuilds the conversation from fresh context.
Execution Steps
Sales + marketing runs while you sleep.
Agents execute multi-touch sequences, adapt messaging to real-time context, log every interaction, and escalate to human review only when a reply comes in. The live feed shows every agent action as it happens — full transparency, zero manual work.
Multi-Touch Sequences
Email, LinkedIn, and call tasks executed automatically
Contextual Messaging
Every message adapts to the account's latest signal context
Auto-Logging
Every action logged to CRM without manual entry
Human Escalation
Agents hand off to humans only when a reply is received
Veritas Health — Outbound Sequence
Sarah Chen, VP Sales
Cascade Labs — Re-engagement
Marcus Webb, CTO
Orbit Systems — Expansion
Priya Nair, CEO
Fieldstone AI — Cold Outbound
James Liu, Head of Growth
Outbound Agent → Drafted email for Veritas Health
Nurture Agent → Detected email open: Cascade Labs
Expansion Agent → Mapped new stakeholder: Orbit Systems
AI Scoring → Updated priority score: Fieldstone AI → 81
Outbound Agent → LinkedIn message queued: Veritas Health
See exactly what the revenue agents produced.
A unified revenue dashboard shows pipeline by stage, meetings booked, response rates, and closed revenue, all attributed to the specific agent that drove each outcome. No more guessing which activity drove which result.
Pipeline Funnel
Full-funnel visibility from targeted to closed won
Agent Attribution
Revenue credited to the exact agent that sourced it
Velocity Tracking
Deal progression speed and conversion rates by stage
Forecast Intelligence
AI-powered pipeline forecast with confidence scores
Total Pipeline
$5.4M
+34%
Meetings Booked
41
+18 this month
Avg Response Rate
28%
+12pts vs manual
Revenue Attributed
$1.2M
closed this quarter
Pipeline Funnel
Agent Attribution
AUTONOMOUS ENGINE vs. MANUAL CONFIGURATION
We're not another consultant. This is a revenue engine that runs.
Most GTM automation is manually configured, manually maintained, and not built around the product. Groundwork is an autonomous system that runs itself...built specifically for software startups, around your product, signals, CRM, and lifeycle motion. Manual configuration still leaves the founder managing the system.
Ready to engineer your revenue?
GroundedPath AI deploys your autonomous revenue engine in weeks, not months. Signal layer, agent configuration, CRM integration, lifecycle automation... all connected to your product, CTO systems, and business operations.
