AI operations for home services in Jacksonville and Northeast Florida. Not an answering service. Not a software demo.
Your business
is losing money.
We fix that.
Missed calls after hours. Estimates nobody chased. A business that stops when you step away. We're engineers. We build the system that answers, follows up, books, and reports, into the software you already run. You run the business. Not the phone.
The connection and rules between your phones, your software, and your people.
AI-native engineering, shipped to production
The brand, the marketing and the system that sells it
Leads, follow-up and renewals handled, with a person approving what matters
Numbers you can see every month
The work your team repeats, done by the system
Proof the work got done, not a promise
Where the money goes
You run a service business. Not a call center.
Every owner we meet is doing the same thing at 9 pm: returning calls, chasing estimates, fixing tomorrow's schedule. Not because you're bad at it. Because a pile of apps is not a system. The money leaks in the gaps between the phone, the software, and the people.
Industry figures put 15 to 25 percent of calls to service businesses as missed or mishandled, and fewer than half of inbound leads booked.
Source: ServiceTitan, 2026
What leaks
The call that went to voicemail.
After 5 pm and on Saturdays, the phone goes to voicemail. The caller doesn't leave one. They call the next name on the list.
A missed call is a job somebody else got.
What leaks
The estimate nobody chased.
The estimate went out Tuesday. Nobody followed up Thursday. By Monday the customer forgot who you were.
An estimate without a follow-up is a quote for your competitor.
What leaks
Everything runs through you.
Scheduling, callbacks, complaints, the invoice that didn't send. It all lands on the owner, so the business runs exactly as fast as you do.
Operating rule 001: the owner is not the answering service.
On the job. On the phone. Both at once.
A business doesn't need more apps. It needs the system that makes them work together.
An operating layer connects the phones, the texting, the field software, and the billing you already pay for. It sets one way the work moves, follows up on its own, and puts a human name on every exception. Then somebody keeps building it. That's what we do. You run the business. Not the phone.
What we actually do
We make your phones, your software, and your people work like one business.
Most shops don't need more software. They have plenty: the phone system, the texting app, the field service software, the invoicing. What fails is everything between them: the handoffs, the follow-up, the owner stuck in the middle. That's engineering work, and it's the work we do. Not an answering service. Not a software demo. We build the layer that runs the work.
01
Answer every call
Every call, every hour, answered and logged. After hours and weekends included. The caller gets a real answer and a booked slot, not a voicemail.
02
Chase every estimate
Every estimate followed up by text, call, and email, in order, until it's a yes or a no. Nobody has to remember.
03
Book and confirm
The right tech, the right slot, confirmed without phone tag. Reschedules and cancellations handled the same way.
04
Keep the customer posted
On the way, running late, job done, invoice sent. The customer hears from you before they have to ask. Anything the system can't resolve reaches a named human.
05
Show you the numbers
Calls, bookings, close rate, cash, in one place every Friday. Fixed when it drifts, and the next piece built when you're ready.
Not an answering service. Not a software demo. Engineers, building the way your business runs.
An answering service picks up the phone and sends you a message. A software vendor sells you another login. We're the team that built and sold its own software, and we build the operating layer your business runs on, inside the tools you already pay for. Then we keep building.
Every truck on the board. Every call on the record.
AI operations · Jacksonville and Northeast Florida · GroundedOps
First outcome
The first thing we fix is usually the phone.
It's where the most money leaks and where the most apps get bolted on. Answer, chase, book, hand off: four steps, one visible path, a human owner at the end of it.
01
Every call answered
Every call, text, and web form, from every hour of the day, enters one visible path. Nothing sits in voicemail. Nothing waits for Monday.
02
Every estimate chased
Open estimates get followed up in order, by text, call, and email, until the customer says yes or no. The ones that say yes get booked on the spot.
03
Booked and confirmed
The right tech, the right slot, the right address, confirmed. Reschedules and cancellations flow back onto the board without a phone call.
04
Exceptions reach a named human
The upset customer, the odd request, the job that doesn't fit: each one reaches a named person, on time, with the context. Not a queue. A person.
Category correction
Not an AI receptionist.
An engineered, accountable front-office layer for the trades.
The answering service doesn't own the handoff. Neither does the software. People do. The system just makes sure the handoff happens.
—Replaces the pile: CRM, prospecting, the intent data on who's shopping, follow-up, customer success, and partner/affiliate distribution
The revenue system
Everything the agency's funnel promised. Then the rest of the customer.
You don't need GoHighLevel. You need the system that runs the whole customer.
Groundwork is the revenue operating system we built and run ourselves. For a shop it runs the whole customer, not a funnel: the ads and campaigns, run through it and measured to booked jobs; every lead answered and chased until it's a yes or a no; the review asked for; last year's customers brought back this season; one record of every customer from first click to repeat job. It replaces the agency's rented funnel and the pile of tools under it. Then we engineer the connections to your phones and your field service software on top of it, so it runs inside the business you already have. Set up once, it runs on its own inside rules you set, and you see the numbers.
—Ads and campaigns run through it and measured to booked jobs, not clicks
—Every lead answered, every estimate chased to a yes or a no, every review asked for
—Seasonal reactivation and one record of every customer, first click to repeat job
—Connected to your phones and your field service software: our engineering, built on top
—Already on GoHighLevel? You won't need it. We move what works, retire the rest, and shut off the subscription.
Included in Build and Run. On its own: $299, $699, or $1,499 a month.
Physician- and clinician-owned partnerships
Who this is for
Owner-run service businesses in Northeast Florida. And the groups buying them.
The job runs. The office runs. Neither one through his phone.
Where we work
Jacksonville, Jacksonville Beach, Ponte Vedra, Nocatee, Orange Park, Fleming Island, St. Augustine, and Fernandina Beach. Duval, St. Johns, Clay, and Nassau counties.
—
Based in Jacksonville Beach. We come to the shop.
—
Kickoff in your office, not on a webinar.
—
Outside Northeast Florida? Ask. We do remote engagements.
Built for owner-run service businesses in Jacksonville and Northeast Florida: the ones with a few trucks, plenty of apps, and an owner who's still the one answering the phone at 8 pm. And for the groups buying them.
Trades
HVAC
Plumbing
Electrical
Roofing
Landscaping and lawn care
Pest control
Pool service
Garage doors
Restoration and remediation
General contractors and remodelers
Painting, flooring, and specialty trades
Moving, hauling, and trucking
Groups and buyers
Multi-truck shops, $1M to $15M
Multi-location operators
Home-services platforms and roll-ups
Franchisees of national brands
Owners planning a sale in two to seven years
Call us when
—
Calls go to voicemail after 5 and on weekends.
—
Estimates go out and nobody follows up.
—
The schedule lives in one person's head.
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You bought an AI answering tool and it still doesn't book jobs.
—
You're adding trucks or a second location and the office can't keep up.
Not a fit
One-truck startups and side businesses. Anyone who wants a phone bot and nothing else. Shops that need us on site every week.
Exit Incubation™
Selling in the next two to seven years? Build the value first.
Buyers pay for a business that runs without its owner. Most exit planning starts at the deal, when that's already decided. Exit Incubation™ puts the operating system in while you still own the business, so the EBITDA is up, the owner dependency is down, and the systems are documented before anyone opens the books.
EBITDA up. Calls answered, estimates chased, last year's customers back. The revenue the business was already earning the right to.
Owner dependency down. The schedule, the follow-up, and the exceptions run on a system with named owners. Buyers call it key-person risk. You'll call it a weekend.
Systems documented. Every workflow written down and running, so diligence is a walk-through, not an excavation.
Twelve months out, there's time to clean up. Three years out, there's time to change the number.
The value gap is operational. So is the fix.
How you buy it
A free look. A fixed price. Live in weeks.
One accountable path. We look at the business for free, fix the first piece at a fixed price, build the full loop in 60 days, and stay. Four steps, and the owner isn't the integrator at any of them. The kickoff happens in your office, not on a webinar.
Look Free Ops Review · 30 minutes
You tell us what's slow, what's leaking, what feels broken. We look at how calls, estimates, and jobs actually move through the shop. Then we tell you what we'd build first, how long it takes, and what it costs. No pitch. If we're not the right fit, we say so.
- Your call map, as found
- The revenue-leak view, with who owns each leak today
- The first-piece plan, with a price
Start $10,000 · fixed
The first piece live, usually the phone: every call answered and logged, the follow-up standard set in your tools, and the numbers on. Small on purpose, so you see how we work before you commit to more.
- Every call and text answered and logged, after hours included
- The follow-up standard, set in the tools you already run
- A fixed Build price and a 60-day schedule
Build From $35,000
The full loop: answer, chase, book, update, report, live inside your phones and your field service software. Groundwork installed and connected to your phones and your field service software. A named human for every exception, a record of every action, and your team trained in the work itself.
- The full loop live, in the software you already run
- Groundwork running: ads, follow-up, reviews, reactivation, one customer record
- Live in 60 days, or we keep building
Run $5,000 or $10,000 a month
We stay. The numbers reviewed with you every month, drift fixed, and the next piece built as you add trucks, techs, and locations.
- A 45-minute review with you every month
- One measured improvement a month
- The next piece, when you're ready
Start
◉ Live in 60 days, or we keep building
Run
◉ The next piece each quarter, at the $10,000 level
Clear prices
Clear prices. The first piece live in three weeks.
Start small on purpose. Pay a fixed price for the first piece, watch it run in your own shop, then decide. Build and Run come with Groundwork. Pay in full or in three payments.
The Ops Review, at a glance
FREE · 30 MINUTES
Tell us what's slow, what's leaking, or what feels broken. We look at how calls, estimates, and jobs actually move, and tell you what we'd build first and what it costs. No pitch.
Start
Paid entry point
See how we work before you commit to more.
$10,000
THREE WEEKS · PAID IN FULL
Included
◉ Your call map and revenue-leak view, done properly
◉ Every call and text answered and logged, after hours included
◉ The follow-up standard for estimates, set in your tools
◉ Your office manager trained in the work itself
◉ The first Friday numbers report
◉ A fixed Build price and a 60-day schedule
Not included: the full loop (that is Build), phone, text, and software subscriptions, which stay in your name, and ongoing operations (that is Run).
Build
Most shops
The full loop, live in your phones and your field service software.
From $35,000
60 DAYS · IN FULL OR THREE PAYMENTS
INCLUDED
◉ Everything in Start
◉ Answer, chase, book, update, report: the full loop live
◉ Groundwork running: ads, follow-up, reviews, reactivation, one customer record
◉ Connected to your phones, your field service software, and your billing
◉ A named human for every exception and a record of every action
◉ Your team trained in the work itself
◉ Live in 60 days, or we keep building
Run
Ongoing
Build the next piece, month after month.
$5,000 or $10,000 a month
THREE-MONTH MINIMUM
INCLUDED
◉ Everything in Build, kept running
◉ A 45-minute review with you every month
◉ Fixes, drift, and one measured improvement a month
◉ Your Groundwork plan, included
◉ The next piece each quarter, at the $10,000 level
◉ Rules, access, and vendors reviewed each quarter
Multi-location operators, platforms, and roll-ups are priced per location. Groundwork on its own is $299, $699, or $1,499 a month. Phone, text, and model usage runs on your own accounts and is never marked up.
Who builds it
Engineering on your side of the counter. By people who built their own companies, down the road from yours.
GroundedOps is the home-services program from GroundedPath AI, an engineering team based in Jacksonville Beach. Not an agency. Not an answering service. The people who took Start Left Security from zero to market, built SOPHIE inside a working practice, and run Groundwork every day. We work in Jacksonville and Northeast Florida because we can be in your shop for kickoff, and back when something drifts. Trust is table stakes here, so it's built in.
Your customer data stays yours
A named human owns every exception
A record of every action
Based in Jacksonville Beach. We come to the shop.
Start
◉ Live in 60 days, or we keep building
Run
◉ The next piece each quarter, at the $10,000 level
The questions owners ask on the first call. Answered the way we'd answer them in your office.
What does GroundedOps cost?
The Ops Review is free. Start is $10,000 for three weeks. Build is from $35,000 over 60 days. Run is $5,000 or $10,000 a month with a three-month minimum. Groundwork on its own is $299, $699, or $1,499 a month; inside Build and Run it's included. The prices are published here and they don't change on the call.
Is this an answering service?
No. An answering service picks up the phone and sends you a message. We build the system that answers, follows up, books, updates the customer, and reports, inside the phones and software you already run, with a named person for anything it can't resolve.
Do you work with ServiceTitan, Housecall Pro, or Jobber?
We build around the field service software you already run rather than replacing it, including the platforms most Northeast Florida shops use. If your software has no way to connect, we tell you in the Ops Review, before you spend anything.
We already use GoHighLevel. Do we have to switch?
Not on day one. Groundwork does what GoHighLevel was rented to do, and then the rest of the customer: ads measured to booked jobs, follow-up, reviews, reactivation, one record per customer. Most shops retire GoHighLevel inside the Build: we move the automations that work, bring the contacts over, and shut off the subscription. If parts of it work, they keep running until the switch is clean.
How fast is it live?
The first piece, usually the phone, is live in three weeks. The full loop is live in 60 days, or we keep building until it is.
Where do you work?
Jacksonville and Northeast Florida: Jacksonville Beach, Ponte Vedra, Nocatee, Orange Park, Fleming Island, St. Augustine, and Fernandina Beach, across Duval, St. Johns, Clay, and Nassau counties. We're based in Jacksonville Beach and kick off in your office. Outside the area, ask. We take a few remote engagements.
What size business is this for?
Owner-run service businesses from about $1 million to $15 million in revenue, with a few trucks and an office that can't keep up, and the groups buying them. One-truck startups and side businesses: not yet.
Do I have to change how my team works?
Your techs keep doing the job. Your office manager keeps her desk. What changes is that calls, estimates, and handoffs stop depending on who remembers. We train your team in the work itself, at the shop, not in a classroom.
Who owns the data and the accounts?
You do. Phone, text, and software subscriptions stay in your name. Your customer data stays yours. If we ever part ways, the record goes with you.
What happens after I fill out the form?
A person reads it, calls you within one business day, and sets a 30-minute Ops Review at your shop. No automated sequence. No pitch deck.
Can this help me sell the business?
Yes. That's Exit Incubation. If you're two to seven years from a sale, we install the system while you still own the business, so the EBITDA is up and the owner dependency is down before a buyer looks at the books.
Application received. The right questions are now on the table. We'll reply within one business day with the Diagnostic scope. If it's accepted, you get the systems map, the risk and ownership view, the priority workflow blueprint, and the engineered action plan.
Add your name, practice or group, work email, and group size so we can scope the Diagnostic.
GET YOUR FREE OPS REVIEW
Tell us what’s going on. We’ll tell you what we’d build.
Thirty minutes at your shop. You tell us what’s slow, what’s leaking, and what feels broken. We look at how calls, estimates, and jobs actually move, then tell you what we’d build first, how long it takes, and what it costs. No pitch. If we’re not the right fit, we say so.
Free. No credit card, no invoice, no obligation. A person reads every form and calls within one business day. Jacksonville and Northeast Florida first; outside the area, ask.
Your business is losing money. Let’s find out where.
Get my Ops Review
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We reply within one business day. We never share what you tell us.
